The DNA of Creativity

The Weinstein Company “Innovative self-destruction. Every...

Tue, 13 Mar 2012 22:24:57 -0400

The Weinstein Company

“Innovative self-destruction. Every year, they blow up market perceptions of what makes a ‘Weinstein’ film. This forces them to change before the industry catches up and changes them.”

Photo

Tue, 13 Mar 2012 22:22:48 -0400

The Daily Show “Obviously, I’m not in the writers...

Tue, 13 Mar 2012 22:22:24 -0400

The Daily Show

“Obviously, I’m not in the writers room, but there appears to be a combination of impossibly high standards and humility, probably brought on by failing to meet the impossibly high standards.”

Quick - think of a creative organization, today or in history,...

Tue, 13 Mar 2012 22:21:00 -0400

Quick - think of a creative organization, today or in history, real or in fiction (but not yours).

Now identify the single most important feature that makes the organization consistently creative.

Don’t over-think it.

Thomas Edison’s Menlo Park Laboratories “Perpetual...

Tue, 13 Mar 2012 22:19:00 -0400

Thomas Edison’s Menlo Park Laboratories

“Perpetual dissatisfaction with the status quo.”

Names in black represent Insight Labs alumni. Click on them to...

Tue, 13 Mar 2012 22:17:00 -0400

Names in black represent Insight Labs alumni. Click on them to learn more.

Jennifer Amdur Spitz (Chicago)

Holly Birnbaum (Chicago)

Alison Curry (New York)

Matt Elwell (Chicago)

Lisa Goldman (St. Louis)

Jaye Hilton (Chicago)

Malou Roth (Chicago)

Zoe Quan (Chicago)

Nedra Klein Weinrich (Los Angeles)

Malik Gillani (Chicago)

Melanie Goldish (Duluth, Minn.)

Andrew Hobgood (Chicago)

Alan Jacobson (Philadelphia)

Deb Johnson (New York)

Tom Kaiden (Philadelphia)

Lisa Kimball (Washington, DC)

Amanda Lannert (Chicago)

Jason Loewith (Washington, DC)

Lorna Miles (Washington, DC)

Tim Pidsley (New Zealand)

Brian Waniewski (New York)

Bill Sleeth (Chicago)

Dawn Clark (Chicago)

Jim Jacoby (Chicago)

Derek Bonney (Chicago)

Susana Martins (Chicago)

Jon Denham (Chicago)

Robert Nashak (Chicago)

Cheryl Heller (Chicago)

Michael Slaby (Chicago)

Chris Hacker (Chicago)

Greg Galle (Chicago)

Carlos Martinez (Chicago)

Sean Cannon (Chicago)

Greg Parsons (Chicago)

Elliott Stixrud (Chicago)

Josh McManus (Chicago)

Howell Malham (Chicago)

Jeff Leitner (Chicago)

Andrew Benedict-Nelson (Gardner, KS)

Lindsay Benedict-Nelson (Gardner, KS)

Goldman Sachs “Brilliant alignment of capability, passion,...

Tue, 13 Mar 2012 22:16:55 -0400

Goldman Sachs

“Brilliant alignment of capability, passion, and mission.”

Insight Labs is a wildly ambitious effort to lure the smartest,...

Tue, 13 Mar 2012 22:12:00 -0400

Insight Labs is a wildly ambitious effort to lure the smartest, most creative people out of boardrooms and darkened auditoriums and get them engaged in designing a better world.

Learn more at http://www.theinsightlabs.org.

The Rural Studio “The ability to think wrong and to make...

Tue, 13 Mar 2012 22:11:51 -0400

The Rural Studio

“The ability to think wrong and to make little bets are the hallmarks of creative organizations that achieve impact.”

Photo

Tue, 13 Mar 2012 22:10:52 -0400

IBM in the mid-Fifties Leadership from the top creating a...

Tue, 13 Mar 2012 22:09:15 -0400

IBM in the mid-Fifties

Leadership from the top creating a trusting environment open to the design path. … All trusting their best instincts to create new ways for the corporation to express its soul.

Tue, 13 Mar 2012 22:08:58 -0400

Robin Hood and his Merry Men “Didn’t fight or play...

Tue, 13 Mar 2012 22:01:23 -0400

Robin Hood and his Merry Men

“Didn’t fight or play the game the conventional way.”

Insight Labs is a wildly ambitious effort to lure the smartest,...

Tue, 13 Mar 2012 22:00:00 -0400

Insight Labs is a wildly ambitious effort to lure the smartest, most creative people out of boardrooms and darkened auditoriums and get them engaged in designing a better world.

Learn more at http://www.theinsightlabs.org.

LEGO “They embrace the limitation of the brand – the brick...

Tue, 13 Mar 2012 21:57:41 -0400

LEGO

“They embrace the limitation of the brand – the brick – to unlock creative brand extensions.”

Photo

Tue, 13 Mar 2012 21:55:26 -0400

Disney “The audacity to think you could take stories and...

Tue, 13 Mar 2012 21:55:09 -0400

Disney

“The audacity to think you could take stories and characters from the big screen to fully immersive experiences at a theme park was one thing. Taking that all the way out to Disneyworld, then replicating that around the globe, then integrating cradle-to-grave marketing programs… when you look at it in totality it’s kind of ridiculous. Throw in some business consulting/reingeneering and you have what i think is one of the most creative organizations i can imagine. (Oh right, and call your people imagineers…)”

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Tue, 13 Mar 2012 21:49:48 -0400

Charles and Ray Eames Studio “My impression of their...

Tue, 13 Mar 2012 21:49:30 -0400

Charles and Ray Eames Studio

“My impression of their design studio is not so much a feature per se, but more of an attitude and mindset that drove innovation. They fostered a deep curiosity about every problem they tackled.”

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Tue, 13 Mar 2012 21:45:36 -0400